Professional Development

Category shares ways to keep your skills sharp and yourself in high demand given your chosen industry and career.

Copyhackers 10X Web Copy: 11 Hits and Misses of Gut-Wrenching Honesty in Review

Writing 10X Web Copy that makes web visitor’s gasp, “They know me so well,” and reach for their debit cards.  That’s the kind of training you want your $2K to buy in the 104 lessons of this 10X course.  With copywriter principles of…. One message for one audience reexamined… Will Wiebe’s 10X Webpage Plan get […]

Copyhackers 10X Web Copy: 11 Hits and Misses of Gut-Wrenching Honesty in Review Read More »

The 7 Huge Copywriter Failures of Bard A.I. in 2023 and How to Fix Them

Ok. Confession. It’s true, that the time saved when using chatbot software is dwarfed if you must stop and verify its sources. The need to factcheck AI is the reality of 2023. Not all their cited sources are wrong.  And their information is frequently spot-on. Sometimes though, the truth is a bit bent. But how?

The 7 Huge Copywriter Failures of Bard A.I. in 2023 and How to Fix Them Read More »

How to Turn Bad Bard Google AI into Your Serial Email Copywriter (9 Steps)

The cursor disappeared.  Google AI Bard awaited feedback.  A tail wagged like a slow windshield wiper as I looked over his answer. Or was that my imagination? The Copyhacker’s Master of AI course was sending me through an AIDA 35-minute copywriting workout. Would I find a rival in Google AI’s Bard? Will you? I called

How to Turn Bad Bard Google AI into Your Serial Email Copywriter (9 Steps) Read More »