The 7 Huge Copywriter Failures of Bard A.I. in 2023 and How to Fix Them

Ok. Confession. It’s true, that the time saved when using chatbot software is dwarfed if you must stop and verify its sources. The need to factcheck AI is the reality of 2023. Not all their cited sources are wrong.  And their information is frequently spot-on. Sometimes though, the truth is a bit bent. But how? […]

How to Turn Bad Bard Google AI into Your Serial Email Copywriter (9 Steps)

The cursor disappeared.  Google AI Bard awaited feedback.  A tail wagged like a slow windshield wiper as I looked over his answer. Or was that my imagination? The Copyhacker’s Master of AI course was sending me through an AIDA 35-minute copywriting workout. Would I find a rival in Google AI’s Bard? Will you? I called […]

Creatives How to Steal Your Own “Press” Release

“If I could steal moments to live again, what would they be?” Think about it. It’s your press release. I’ll explain. Losses bring confusion. “I’ll never have someone like her in my life again.” “How could she leave us so soon.” “I didn’t get to say goodbye.” You read from this script at first when […]