5 Huge Power Trips of Sales Scripts: Inside Matthew Pollard’s Introvert’s Edge to Selling
You thought you were killin’ it on those discovery or sales calls. You were giving them advice to be what you wished you had 6 years ago. Giving away all the secrets. You were the dictionary picture of active listening. And you emailed them a 3 page take home gift of a summary of your […]
5 Huge Remarkable Life Changing On-Brand Writing Secrets: Your Review of Copyhackers Master of Brand Voice
“Sorry, we went with someone else. Your copy’s good, but it’s not written on-brand.” I was without words. Disgusted… …Spit out tomato basil soup poured onto the greying office floor linoleum. Content and copywriting opportunities always talk about on-brand writing. But on-brand writing is a fuzzy concept. I thought it meant word choice. Turns out […]