AI copywriter disguised competition or his work hero? It is predicted that the copywriters who work in harmony with AI will be their industry’s survivors.
I believe it. These wonderful ChatGPT exercises popped up in my Linked In feed. I had to see for myself. Does AI chat save that much time? I put AI chat to the test of my own work assignments through ChatGPT software.
Here are the pros and cons I found with ChatGPT software as fused it into my content/copywriting business.
ChatGPT Cons
1.No ChatGPT Catchy Headlines
At present, ChatGPT doesn’t understand how to craft sticky messages. Sticky meaning that ideal clients relate to the language. But it gets it more times right than wrong.
In the copywriting business, it’s about, as business coach and marketer, Thomas Strider explains, selling the transformation. That means copy should be a mirror for your ideal customer to see his current self, his nightmare self, and his dream self in one sales page.
Copy is like a funhouse of mirrors. As the copy moves from paragraph to paragraph the self “mirror” shifts reflections and real and imagined appearances. But this is all at the whim of the copywriter’s keystrokes and often tied to a formula that blends self-image with messages of emotional resonance.
At this time, ChatGPT doesn’t have the ability to hit the cute and snappy prospect buttons. It’s still erring on the side that higher vocabulary use makes messages more understandable to ideal clients. Or AI programmers’ align with the philosophy that too much specific detail is ineffective to connect to target audiences.
A skilled copywriter knows when to tap into specified copy to bond with prospects to show this prospect ‘himself’ in the details. But that same copywriter knows when it’s appropriate to use less words to say more.
2.Blog Headlines Don’t Score High
In copywriting and content writing, your competition for the click is fierce. So, the content that get’s the click acts like a mirror to your ideal customer and gets them to feel emotion. ChatGPT isn’t sophisticated enough, at this point, to know how to reflect that copy as a mirror with emotional ties and brevity.
For example, look at the headlines scores I got for the article that ChatGPT titled. A 54. I don’t settle for anything less than a 70 in a headline score before I hit publish. Why is the AI not giving clickable headlines to its user? Its without skills to switch from persuading in an essay format to advertising mode. Advertising taps into emotions such as curiosity.
Its headline isn’t punchy. It’s clear and descriptive to the educated masses. Problem the prospects ChatGPT is writing for skim, they don’t read. So higher vocabulary fades into the background within a five second text scan.
The best ChatGPT generated blogpost title that scored decent? Imposter Syndrome and Boosting Your Confidence. This scored a 65. But it was also copied word-for-word off the internet. Plus, the EMV headline rating, which I never settle for below a 35, scored it at a 20. That’s not good.
Personally, I aim to get high scores on both EMV marketing headline site and coscheduler’s online headline checker.
Want to talk about 305 different coffee blends in your café and explain each one in detail? ChatGPT is your winner. But if you wish to sell those 305 different blends….sometimes ChatGPT is the loser.
Because it doesn’t understand the difference between ad copy persuasion and persuasion in an argument. They aren’t always the same. As copywriter Talia Wolf explains, consumers first, buy on emotion. Logic enters in…only after the purchase is made.
3.ChatGPT Information Overload
There’s a trick to asking inquiries of ChatGPT. That is of stating requests with specificity. For example, you don’t ask for the best headlines for your new blog article with this software. That doesn’t give the tool an ending point. So, you need to limit it to a number. I used the top 12 as my prompt.
There’s a trust that goes with this tool. That is that you are going to have faith that the machine is going to give you quality information as well as enough quantity. Yet, I found that the line between quality and quantity of information is muted.
Quantity to someone in the advertising field is not quality. If you ask ChatGPT to give you the 50 best topics for your self-help blog, the program delivers. But who has time to sort through that much quantity. And at that point, Google’s search engine and ChatGPT functionally run at even speeds.
ChatGPT like Google Trends?
As I searched with the ChatGPT, I started wondering how different this information was from that info captured by Google Trends or Google searches.
When I asked Google Trends similar questions, I found the search engine results were better than ChatGPT. But that was for one reason only. I could see the quality of the sources where the information was coming from in Trends.
With ChatGPT services, I had no clue where the bot was pulling its search information. No trail to see whether the sources were first-hand or last. Were they from an eyewitness or a bystander? Doctor or graduate student’s paper? But I noted a ChatGPT disclaimer that stated, any events in the past three years were not guaranteed to be accurate.
When I asked ChatGPT to plan my podcast schedule, I thought, where is it getting this information from?
- Is it from Facebook posts?
- High-ranking blogs?
- Scientific studies?
- Opinion polls?
- Podcasts?
- Listicles?
4.ChatGPT Efficiency is All About Asking the Right Questions
The interface needs a specific and skilled questioner to work it with efficiency. You must know what questions to ask to get the most quality out of chat AI. That means business owners can inquire about general topics.
AI investor, Mark Cuban believes, AI Prompter engineers could birth new positions in chat AI, just as image generating programs like Midjourney and OpenAI’s DALL-E have in designer-led industries. The link to quality in AI chat production is specificity of key prompts and questions.
Copywriters like Eden Bidani have found that most businessmen find chat AI most useful when the chatbot is generating information outside their field of expertise. But within her own sandbox of knowledge and application, Bidani remarked that the content couldn’t stand against a skilled copywriter’s output.
I would admit before praising ChatGPT, business owners need to understand the complexity or lack thereof regarding the output of the OpenAI products. Modeling another prompter’s inquiry depth is needed to see how much ChatGPT can reflect quality work and presentation within a specific industry.
I’ll be the first one to admit before I judge the output, I need to study the precision of inquiry. For example, prompts that enter targeted voice and style often bypass my limited knowledge. But that’s where the bond with your ideal clients is going to come from….do they (your company) get me?
A sure-fire way to get that response is to understand the voice that gels most with your ideal customer.
You need to know and see people’s inquiry styles and procedures that get the best out of chat AI and then repeat them as a process. It’s a bit of a learning curve to prompt with such specificity.
And so, ChatGPT will have to wait on business owners and other users to bring out the potential masterpieces and efficient task completion of OpenAI software.
5.ChatGPT Isn’t An All-in-one Data Tool
When my wife was called by a Texas small-town law enforcement prosecuting attorney’s staff for her step-brother’s court appearance, I thought I would see if ChatGPT could help out. Where did these lawyers get her number? I asked, ChatGPT. It’s response? There’s no access to these databases.
ChatGPT’s programming is limited to expository content generation, not database information retrieval. Conversation-models, not Boolean investigative searches either.
- It’s not Alexa.
- It’s not Siri.
- In some ways it is better.
- In other ways, these primitive programs reach beyond ChatGPT’s capabilities.
No using ChatGPT to look up outstanding parking tickets and old flames. Instead, its product-orientation is set poised to crush to-do lists. Think of ChatGPT as your runway to better product business-related content and presentations. Better, faster content, remember, Open AI.
It’s far from the vision of computers in sci-fi movies that cure diseases with a body scan.
6.ChatGPT Not Designed to Rank Content High on Google
Google’s theoretical algorithm is trained to rank first-hand experiences atop its result list. This type of hands-on account/review is most valuable for Google’s end users. So, indications that show a content creator did use the product he reviews, for example, should first, hit your results page.
The era of the listicles and summary posts seems short.
In the past, to rank on Google, posts that contained the most peer-supported information on a given subject ranked highest.
For example, I posted the How to Create Top-Shelf Taglines (In 5 easy steps with examples) blogpost. Your blogpost on the same subject with a similar title would joust me out of my top ten Google hit position.
Your post, How to Create Top-Shelf Taglines (In 4 easy steps with examples) would outrank me. Not right away, but over time. That’s because it’s end-user would learn less steps and consider this better information.
Quality in this new algorithm in theory trumps quantity. But if I showed you from first-hand experience not corporation examples which tagline steps work best, I would now, rank higher. That’s because it all comes down to what best helps the end-user most.
Material generated by ChatGPT, if it ranks, exists in a loophole. But as Google reprograms, it will never catch AI chat software.
Although, ChatGPT can’t assemble this first-hand quality of information, it can mirror the flow and style of the high-ranking Google blogposts. So, in a matter of months, it’s on track to outsmart the Google algorithm.
7.ChatGPT Can’t Keep Up With Demand
Because GPT Chat has switched to a business model, its functionality is less than it was when it was free to use by all users. Today, free accounts get second priority to Open AI inquiries.
January 10th marked the day when Microsoft seized its chance to dethrone Google’s number one search engine position.
Microsoft pledged $10 billion in OpenAI. This funding hopes to value their company at $29 billion, as Semafor reported Tuesday.
Microsoft’s net in return? A 75% share of OpenAI’s profits until it recoups its invested $10 billion. Plus, Gate’s company would own a 49% stake in OpenAI.
This ChatGPT investment strategy sets up Microsoft’s operative to take out Google. And if Microsoft dethroned Google, Microsoft would be the algorithm as it has tried to do so with the Bing search engine.
Today, OpenAI, the company who launched ChatGPT, has a $54 a month user price tag. When ChatGPT is too busy, paid customers get priority.
$54 a month takes OpenAI out of most entrepreneurial sights. But this chat is not the only prototype on the market. It’s just the one making the most advances right now.
8.ChatGPT Steals Content Word for Word
To jumpstart 2023, I looked over ChatGPT suggestions. Would they save me time in planning content for the year?
I picked one of these topics for a blog off its results list. I Googled, How to Overcome Imposter Syndrome for Creators (10 Tips) and there was that title and many others on my ChatGPT results.
What I found was more than one blog title stolen word for word. And that was just the beginning. As I dug deeper, I found that the more I worked with this task of generating a blogpost, the more of a copy-cat the ChatGPT appeared to be. Nothing in the task was without major chunks of information taken for prior posted blogposts.
Also, plagiarism as defined by the educational industry is not limited to stealing words. It also refers to mocking sentence structure and patterns. In that strict sense, ChatGPT wrote the manual on internet plagiarism. It cannot create sentences out of thin air, it must use existing material as models.
ChatGPT mimics. This is like what I found teaching adults writing. Students copied their favorite authors to understand how words should flow together in complete thoughts. ChatGPT is guilty of mimicking whenever it writes anything. It is programmed to use what is out there and copy or improve upon it.
9.It’s Not Fool Proof (Spits Out Wrong Info)
The software can be flat out wrong, such as when I researched the possibility of copywriting certification program certificates. The Copyhackers program didn’t come up. But I have screen prints that say different. Here’s the post to prove it.
Again, the program itself says that present events that have occurred within a three-year span do not possess reliable accuracy. This could be a justification for ChatGPT’s oversight.
ChatGPT Pros
Now, I am far from anti-AI. I used ChatGPT for many wins in my business.
1.Getting Better All the Time
I found ChatGPT prompting results were getting better with each inquiry I made and from those that I have seen posted on Linked In. It’s rate of improvement and scope of detail even in these early years is remarkable.
Every time, that someone searches on a ChatGPT or another AI tool, it gets the software improvement data to refine its conversation model. Volume of use and the quality of feedback makes AI chat programs faster and these will only improve from frequent use.
Brainstorming, Outlining, Content planning is definite, yes.
2.ChatGPT Creates Wonderful Idea Brainstorms
When you compare ChatGPT to a blank markerboard or a blank page, it wins every time. The depth of suggestions it brings to the surface are amazing starting points. Point blank, it gets it right more, than it get’s it wrong. It’s headlines might suck but so do mine after 25 in. The words it gives users to refine are spot-on industry-wise.
3.Feedback Drives ChatGPT (So it’s a needy toddler)
Yes, ChatGPT is in its infancy, but every successful search reinforces its inquiry skills. If users continue to provide the software with truthful feedback, it will only get better. Especially when you think about the number of users that are using it now and how it is improving, the potential of the tool is endless.
4.It’s great for content planning from scratch
Worst case scenario, ChatGPT’s an excellent time-saving placebo. It’s a win-win even if it’s increasing productivity in the short run. The time-saving stigma is powerful. I have seen this work on curriculum programs. A good demo can get administrators hooked on a lesson planner. This filters down to the classroom teacher and feeds data-driven models to improve their instruction by grouping students who master or miss the skill.
That helps you see the potential. Old problems through new lenses backed by data-driven models. What does that mean to a copywriter? That means you can have content specified for your target audience with a message that says to the reader, they get me. Great data gives you that edge if its reflective of the ideal customer for the product you’re selling.
5.ChatGPT Makes Users Feel Confident “You’re Getting Things Done”
I felt a shift after I planned my blog content and podcast content for the year. It felt like a stone on my back lifted. If you feel more confident, that can’t help but help those around you build confidence as well. As motivational speaker, Ed Mylett commented, the promises people make and keep are what matters in their growth. ChatGPT helps them make and keep those promises.
Sum it Up
ChatGPT is impressive AI software
1.It seems from my play with ChatGPT that marketing skills as a ChatGPT Editor and/or Engineer Prompter will be a way to keep yourself in the marketing and writing industry a bit longer.
2.But from my work with this program, if the software is as Cuban said, in its infancy, my days as a content writer and copywriter are numbered. This is just the beginning.
3. ChatGPT does save time and on the amount of work in the sense of speeding up the brainstorming idea outlining process.
4. ChatGPT increases confidence by making the creation process more efficient and sets up users for growth.
5.Since ChatGPT is designed to only improve with use, this gives writers an ever present space within its evolution as it learns the ins and outs of the marketing and advertising industry.
Side note: It’s important to remember and take notes on the writing process. If you are writing for fun, keep this process alive. If not, it will die in the wake of AI. And writers will be left without a sandbox as computer programmers are today.
As creative writers, we owe it to our craft to keep the gears that run the mechanism alive for generations to come. And ChatGPT makes the writing process invisible. This is good for efficiency, but not creativity. As USAA art director, Tobin Pilotte, said, “Since when has true, lasting art been efficient. Truth and beauty require an investment of time.”
That’s something to think on, the next time my senses are stuck on the lure of a 30 second YouTube Star Wars-George Lucas-related short.
If you found this post useful, let me know below, or if you have any questions on ChatGPT.
Until next time, be your best you. And join the jeffsyblik.com family, here for the heads-up on my monthly posts….if not sooner. Plus, I’m still giving away my YouTube Channel Guide with sign-ups.