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Dale Ham was only a fireman with a small landscaping business. Now, he’s called a titan of his industry by D Magazine. And it all came from a mysterious hunger to grow peaches. In the 70s,  the urge came to him when he saw the for sale sign on Hwy 80.  Fast forward 45 years, […]

Oh, how refreshing it is…I see inbox gifts of Cialdini-linked marketing. And there’s my friend Jeanette Smith of the jeanettethewriter.com leading the charge. It became all too clear to me watching my monitor… I was taking a master’s class in applying Cialdini’s marketing principles.  Cialdini’s strategy? Was it her planned Houdini to skyrocket her conversions? 

“Do you know why the world is so great?” Community advocate, Andy Williams Jr., questioned his audience in Naperville, Illinois. It was poignant timing, May 31, 2020. His address headlined the George Floyd Memorial gathering.  His speech was unlike any other speech on the agenda for that day.   “Because God so loved the world that

“Being terminated is not a death sentence.” At times, ambition hits snags. But rarely do these snags come in the form of two dramatic firings. Yet, this was the destiny of once principal, now educator coach, Edward Gordon. “People know the story about me being terminated from a position mainly one time to make the

“These 24 packs are set to take over the world,” FreeWater CEO/Founder Josh Cliffords explained and he wasn’t bragging, “We believe free water is a basic human right.”  That’s because free water is more than a notable cause. For Josh, it’s serious business. And it’s his crusade to end the worldwide clean water shortage.  But

Tony Robbin’s four-and-a-half-decade-built brand settles on a foundation of honesty and inclusivity. His advice flows from his self-proclaimed authenticity. This especially comes through as he reveals his hard times. Of course this includes his abusive family life. And his struggles as an entrepreneur. All these have set a firm foundation. You wouldn’t think his marketing

So, you’ve discovered Rev the startup social media platform. You want to know if it’s worth your time as a writer. Read on for the insider perspective. REV Founder, Rachel Jackson brought meaning to social media from Huntsville, Alabama of all places. Still, she did it with two words, “positive social” media. And now, you’ve

King of SaaS. You’ve been that for decades. But one day, you notice…slipping. Your sales? And you’re losing your share of the market. Pouring through research, your jaw shatters on the floor. People aren’t buying your software because they want an all-in-one finance analysis program. Congrats! Their hard-earned cash is yours. But… It’s only because

AI copywriter disguised competition or his work hero? It is predicted that the copywriters who work in harmony with AI will be their industry’s survivors. I believe it. These wonderful ChatGPT exercises popped up in my Linked In feed. I had to see for myself. Does AI chat save that much time? I put AI

Breakthrough Guitar (BG) ads are everywhere. And this method has sucked in the internet buzz.  But not everyone’s buying in on the hype. “For real dude. The entire time…(he’s) so vague” and the…(whole).. video ad is just stringing you along and continually mentioning “the secret” without just already saying whatever it is.” A Reddit user

Ding! “Another obnoxious Breakthrough Guitar email in my inbox. Snake oil salesman!” Boyd promises to teach you the seven feelings on your guitar. Only seven notes…I haven’t played myself? Doubtful. Sounds too good to be true. Anyone tried it? I can get this joker out of my inbox or my head. Does he have what

One hundred thousand dollars! What a promise. Do what you love and make a $100K. That’s my hope as I reserved my place at Patrick Jones’ Make $100K as a Copywriter free event. Naïve? No, I knew a pitch was coming. But I felt hope. Maybe he’s got action steps, copywriter business growing action steps